I’MarE Boutique E-Commerce Boutique
Timeline: Feb 24 → Jul 25
+75K new Instagram followers (now 215K)
200–300K average views per reel
50M+ cross-platform impressions
Revenue: Sustained double-digit growth with multiple sellouts
Scope: Campaign Direction · Social Media Content Production · Website Imagery
Locations: Houston & Los Angeles
Toolstack: CapCut · Adobe Creative Cloud (Premiere Pro, Photoshop/Lightroom) · Canva
Brand & Objective
About I’MarE Boutique
Contemporary fashion boutique focused on trend‑forward looks and lifestyle storytelling.
Initial Objectives
Grow reach and convert views into measurable follower and customer growth
Establish repeatable content series to anchor brand voice
Level‑up product/editorial website imagery to increase on‑site conversion
My Scope
Campaign Direction: Seasonal/collection narratives, shot lists, look boards
Social Media Production: On‑set direction, filming, lighting, talent blocking, styling support
Editing & Post: Short‑form editorial cuts, sound design, captions, thumbnails, export specs
Website Imagery: Product/editorial stills aligned to campaign stories
Publishing Rhythm: Content calendars, asset handoff, performance notes
Primary Tools: CapCut · Adobe Premiere Pro · Photoshop/Lightroom · Canva
Content Pillars: Outfit Stories · "Runway Series" · "CEO Chats" · Drop Announcements · BTS/Studio Days
Format Strategy: 9–25s reels (hook in first 1.2s), punchy cuts, movement‑led framing, clean end‑cards
Conversion System: Pin top performers · save‑worthy styling tips · CTAs to new arrivals & collections
Website Alignment: Editorials and product stills mirror social storylines for a seamless click‑through