Followers: ~1.0M → 1.2M during my tenure (net +200K)

• Video performance: Average ~500K views; top single videos 17M+

• Output: 80+ assets per month in peak seasons (short-form + stills + cutdowns)

• Campaigns: 20+ campaign pushes; 3 sold-out events tied to content launches

• Engagement: Reels ER up +35–50% vs prior baselines; saves/shares leading actions

• Traffic & sales lift: Repeated sellouts on hero items within 24–72 hours of launch content

Creative direction: Concepts, storyboards, shot lists, run-of-show

• Production: Set design, lighting, crew coordination, talent styling, day-of directing

• Content creation: Reels/TikTok, product videos, campaign trailers, UGC kits, BTS

• Post-production: Editing, sound, motion, delivery calendars, versioning

• Publishing rhythm: Daily/weekly programming across Instagram, TikTok, and email/social sync

• Cross-team ops: Calendars, approvals, asset libraries, UTM notes, drop timelines

Built a drop-driven content calendar that laddered up from tease → reveal → try-on → CTA

• Balanced trend-native hooks (sounds/memes) with brandable formats (try-ons, transitions, “how to style”)

• Shot evergreen b-roll libraries (walks, textures, details) to accelerate editing & versioning

• Integrated UGC prompts + creator seedings to extend reach on launch weeks

• Synced creative with site merchandising & email/SMS to tighten the path to purchase

Engineered repeatable formats (before/after, 3-look reels, “walk & turn”) that reliably cleared 1M+ views

• Built a rapid edit pipeline (hooks in 0–2 sec, punchy cuts, on-beat transitions) that sped delivery

• Created creator/UGC toolkits (framing, angles, music cues) for consistent community content

• Drove event sellouts by pairing hype reels with RSVP deadlines + capsule reveals